The all-new Volkswagen Up, or as the marketeers have dubbed it, the “up!”, is VW’s attempt to make a vehicle that harks back to the original VW Beetle, a car for the masses. The up! will first be launched in the European market in December 2011. There are 3 versions for different budgets and needs. The “take up!” is the entry-level car, the “move up!” is the mid-range one and the “high up!” is the top version. At the car’s launch, there will also be 2 independent models based on the high up!, namely the “up! black” and the “up!
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