volkswagen

Volkswagen recently held a mega event for media, dealer staff and fleet customers last week at the Yas Marina circuit to celebrate their best ever sales period in the Middle East, witnessing 22% growth for 2012 over last year. The event consisted of an overnight stay at the Yas Viceroy hotel with various activities the next morning, such as track time with the VW Scirocco, drag time with the VW Passat CC, and skid-pad time with the VW Golf GTI. Now, the problem with attending a mega event means that there is a lot of standing around doing nothing,

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This very retro-looking van is not an example from Jay Leno’s vintage collection. This in fact is the 2012 Volkswagen Kombi that is still in production in Brazil.

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Volkswagen has announced the launch of the 2013 Volkswagen Polo sedan in the Middle East. It will be available in two trims – S and SE.

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It’s the same, but different. If you remember, we drove around in a borrowed 2012 Volkswagen Passat CC for the better part of five months last winter. It was a great car. So great in fact, that we called it the best midsize sedan ever. And the 2013 builds on that excellent base.

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The next Volkswagen Golf was just unveiled in Germany. This will be the seventh version of the model, which will be lighter, slightly longer and wider than the outgoing model.

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A car buyer in China nearly escaped a ‘great fall’ after he drove a Volkswagen half-way out of a showroom window, located on one of the higher storeys of the building. The showroom salesperson let the customer have his way when he requested to hear the engine noise of the vehicle he was planning to purchase. Of course, what the customer didn’t notice is that the vehicle he was about to check was already in gear. As he started the engine, the car started rolling forward, eventually crashing out of the showroom window, but the customer applied the brakes just in time to stop the vehicle from falling off from several floors above ground level.

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Self-praising aside, DriveArabia.com is certifiably the most comprehensive and most popular consumer-focused automotive website in the GCC. That gives us a good insight on what cars people are researching these days. Mind you, researching and buying are two completely different things, but we can figure out from our data which car brands and models are generating the most buzz among the general car-buying population. It is easy to see the concerted marketing effort by certain manufacturers are paying dividends, while some are banking on their long-running earned reputation, and others are doing well purely because of good new products.

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The all-new Passat is a big car for Volkswagen. And by ‘big’, we mean both importance as well as size. The larger 2012 Passat is now shipped in from their new United States factory, and we were shipped to Jordan for a test-drive as well as a mini-vacation at a Dead Sea resort.

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Volkswagen Middle East has launched the brand new Passat in the GCC region, now positioned to compete with the Honda Accord and the Toyota Camry.

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