toyota

Few vehicles turn into icons, and even fewer represent a market in its purest sense. The Toyota FJ Cruiser, since its launch in 2007, turned into a symbol of pure, undiluted off-road motoring experience, something that the Middle Eastern market thoroughly enjoyed. But like all good things, this comes to an end too but not without a final hurrah. Here is the 2023 Toyota FJ Cruiser Final Edition, celebrating the 15 years of the modern FJ.

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The GR Yaris has been racking up praise since its launch. Toyota has been capitalizing on this success of the GR brand, with the recent launch of the GR Corolla. Now, they have turned their attention towards the Yaris’ high-riding sibling, the Yaris Cross. The Toyota Yaris Cross GR Sport is not a road-going rally machine like its hatchback twin but the changes are not just skin-deep.

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In today’s car market, any cushy monocoque crossover is guaranteed to set even the most stagnant sales charts moving. Toyota Highlander, despite its late arrival to our market, did accelerate the sales and now here is a new one. The 2023 Toyota Highlander arrives with more tech and a more powerful engine.

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The name Corolla seldom springs into the mind of a driving enthusiast. But the ones familiar with the Corolla AE86 from the early 80s know that the brand can stray far, very far, from its tepid, econobox stature. Now it is ready to do it again. After the successful reception of the GR Yaris, Toyota launches the new Toyota GR Corolla. 

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Al-Futtaim Toyota, the exclusive Toyota distributor in the UAE, introduced the GR Sport version of the Toyota Hilux. It gets visual upgrades and host of GR badges inside to help distinguish it from the regular Hilux, while a retuned suspension system helps improve handling over the standard truck. 

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For those customers who considered Land Cruiser to be not a large enough Toyota, there is the Toyota Sequoia, at least in North America. Though the massive SUV died out in our region a few years ago (because it was terrible), it carried on in the United States and Canada unchanged. Now after a long 13-year life, the 2023 Toyota Sequoia has finally been revealed, to compete with modern rivals, right as the Land Cruiser has been discontinued State-side.

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Extending the relationship with Toyota, Subaru brings out their new EV, the Subaru Solterra. This electric crossover is based on the Toyota bZ4X with some changes on the skin to differentiate itself.

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Toyota has been one of the most vocal advocates for hybrid vehicles and hydrogen FCEVs. They have also voiced against battery EVs as well. But now the tides have changed, and Toyota has introduced their new EV in its production form. Toyota bZ4X, as it is called comes in a RAV4-sized package and with FWD or AWD options.

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The Toyota Tundra has been dragging its current guise for more than 14 years now. While all the main American brands significantly upgraded their truck lineup in the past few years, the Tundra definitely needed a change. The all-new model has evolved completely, riding on a new chassis and with new engines.

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