Modern cars are becoming more than just a transportation device, especially with technology allowing more integration of features just like installing apps on a smartphone. So it is obvious that tech companies have set their eyes on the car industry. One of the first movers to this segment is Sony with their Vision-S 01 sedan. Now they dip their feet into the most lucrative body style with the Vision-S 02 SUV concept.
Back in January, Sony showcased an electric sedan concept named Vision-S. Nobody expected the Vision-S to make it into production back then especially as Sony themselves denied having intentions to become a car manufacturer. But the latest news from Tokyo is proving otherwise. Sony has started testing the Vision-S sedan on public roads, indicating the possibility of the tech giant’s electric sedan finally making it into production.
Sony has always been a familiar brand for all of us. Be it the Walkman, Bravia TVs, Playstations, (former) Vaio laptops or their mobile phones, most of us have had a taste of what the tech giant is capable of at some point in their life. But, as the automotive industry is growing towards a certain electric future, the car is turning into more of a gadget than a mechanical powerhouse. The Japanese company has taken notice of this shift and revealed the Sony Vision-S Concept Car at this year’s CES tech show earlier this month.
Sony Middle East has just launched the new Sony Action Cam HDR-AS30V in the UAE. It will be going against the mighty GoPro Hero3 Black Edition, the popular choice for consumers to film and record extreme action videos. We were invited to try out the new Sony Action Cam at the Dubai Kartdrome.