SEMA

Hyundai Veloster fans will witness the unveiling of the ARK Performance “Alpine” concept at this year’s SEMA show.

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If you were wondering what that rusted old car in the picture is doing in our news column, you may be surprised to hear that this is going to be one of the show-stealers at the SEMA show in Las Vegas. Dubbed as the Icon Derelict, this beauty from history is a resurrected 1952 Chevrolet Business Coupe Deluxe, enclosing a plethora of mechanics and electronics from the modern era, thanks to Jonathan Ward at Icon, a US-based company better known for rebuilding 4x4s. What we are uncertain of is, whether the discolouration on the body is custom too!

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Toyota’s luxury division Lexus is all keen to steal the show at the SEMA 2011 exhibition in Las Vegas, with the debut of the 2013 GS 350 F Sport featuring a unique performance and visual upgrade package. Though no visual extravaganza, the racing-inspired F Sport package does give the GS 350 some aggressive mien.

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The Specialty Equipment Market Association show, better known as SEMA, is on again in Las Vegas. The 2009 edition of this aftermarket show, one of the largest of its kind in the world, is more of a showcase for American tuner companies than any other, with this year being dominated by excessive Ford Mustang and Chevy Camaro variants. Among the crowd of muscle cars are manufacturers such as Toyota, Hyundai, Suzuki and Subaru, who chose to participate whereas many others have dropped out due to the recession.

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The Hyundai Genesis Coupe won’t be out till early next year, but tuners HKS have been handed an example of the unreleased car to modify and display at the upcoming SEMA tuner show in Las Vegas.

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