It isn’t every day that we get to drive a Rolls-Royce. It isn’t every day that we get to drive an electric car either. But there we were, driving the Rolls-Royce Phantom 102EX, the British carmaker’s experiment with electric cars.
The “Spirit of Ecstasy” lady, found on the bonnet of every Rolls-Royce, is celebrating its 100th anniversary. To mark “her” centenary anniversary, Rolls-Royce Motors Cars has created a special set of just 100 vehicles — the Spirit of Ecstasy Centenary Collection. In addition, every vehicle produced during 2011 will feature a unique Spirit of Ecstasy with an engraved commemorative inscription. This coincided with the opening of the redone Rolls-Royce showroom in Dubai.
Boasting a phenomenal increase of sales by 178% in the first quarter of 2011, the strongest in the Middle East for the period, AGMC has announced the arrival of two “distinctive” Phantom models going by a fancy name as long as “Spirit of Ecstasy Centenary Collection”.
Abu Dhabi Motors, the dealer of Rolls-Royce Motor Cars in Abu Dhabi and Al Ain, has just opened the world’s largest Rolls-Royce showroom in the Umm Al Nar area of Abu Dhabi. It could be seen as a celebration of them being the biggest-selling Roll-sRoyce dealer in the Middle East and one of the top five dealers in the world, managing to sell more than a hundred cars last year for the first time.
Abu Dhabi Motors has announced the arrival of the ‘Arizona Sun’ Ghost. The first Ghost commissioned to be released in the ‘Arizona Sun’ exterior colour, this Rolls-Royce was sold directly upon arrival to the showroom in Umm Al Nar.
Rolls-Royce has a customisation option that lets owners change every inch of their car when it comes to colours and materials, before they take delivery of their personalised car. The Rolls-Royce Bespoke Programme can take six months or more to complete their handiwork, and apparently, a lot of customers in the UAE do not want to wait that long. Abu Dhabi is one of the firm’s best dealerships in terms of sales So pre-customised Rolls-Royce models are shipped in, done up in various tasteful themes, to satisfy customers who want instant gratification.
Rolls-Royce Motor Cars has today announced that James Crichton, 44, has joined the company as Regional Director, Middle East on 1 June 2010. In his previous role he was Sales and Marketing Director for the BMW Group in the Middle East and based in Dubai.
Rolls-Royce Motor Cars announced today that the company has enjoyed a successful first quarter in 2010, with sales increasing by 60% worldwide compared with the same period in 2009.
Representatives from Rolls-Royce dealerships in the Middle East region convened near Laguna Beach, California, to discuss business development for the next decade and bid farewell to the outgoing CEO. Rolls-Royce Motor Cars CEO, Tom Purves, who will retire at the end of the month, commended Middle East dealerships for their contribution to furthering the brand’s presence in the region. Tom Purves started his career in 1967 as an apprentice engineer at Rolls-Royce, in the 1970s he was the area manager for Rolls-Royce in the Middle East, based in Kuwait.
The inaugural Concours d’Elegance took place at the Marina Crescent last week and showcased 50 rare vintage cars, included several automotive brands which no longer exist. The event marked 100 years since Kuwait imported its first car to the country.