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Volkswagen Middle East has launched the brand new Passat in the GCC region, now positioned to compete with the Honda Accord and the Toyota Camry.

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Hyundai’s new generation station-wagon, the i40, which is extensively based on the Sonata sedan, has been officially announced in the Middle East, although we can confirm that it has been sitting at the Hyundai showroom in Dubai for the last few months already.

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BMW has officially released the all-new 320i, joining the 328i and the 335i variants of the 3-Series lineup in the Middle-East.

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Bridgestone has announced the launch of its new run-flat tyre . Starting this summer, the Potenza S001 RFT will be the flagship for the new generation of Bridgestone “Run-Flat Technology” tyres across the GCC.

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The all-new 4-door, 4+1 seater BMW 6-Series Gran Coupé has arrived in the UAE, following its global unveiling at the 2012 Geneva International Motor Show in March. The Gran Coupé is the third 6-Series model in the line-up alongside the Convertible and Coupé models which were launched last year.

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BMW’s M Division have extended their range of performance parts to the 2012 3-Series and 5-Series sedans. The M Performance kit was already available for the M3, 1 Series M Coupe, X5 M and X6 M earlier.

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Oman’s Team Qadiroon, comprising of Azzan Abdul Amir Hameed, Faisal Fadhil Mahmood Al Bakri and Issam Abdullah Said Al-Kharusi, won the Ford Focus Rabaa Inter-GCC Rally challenge last Sunday, part of a marketing stunt to promote the Ford Focus.

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Renault has officially unveiled their new sub-compact SUV, the Duster, in the Middle East. It made its first appearance on GCC soil at the 2011 Dubai International Auto Show.

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Jaguar has officially unveiled the special-edition XJ Ultimate at the ongoing Beijing Auto Show in China. This is just another indication that China is one of the most sought-after markets for luxury carmakers.

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Hyundai has officially introduced the 2013 Genesis Coupe to the Middle East. It made its international debut in Detroit at the 2012 North American International Auto Show earlier this year.

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