NIO recently launched in the MENA region, with the first store in the UAE. It introduced its flagship SUV, the NIO EL8. This sizeable electric SUV pushes the boundaries in terms of size and focuses on delivering a premium experience for the user.
NIO has introduced the EL8, its smart electric flagship SUV, to the UAE, the brand’s first market in the region. This follows the announcement earlier this month of the formation of NIO in the Middle East, a joint venture with its Abu Dhabi-based partner, CYVN Holdings.
Founded in November 2014, NIO serves over 598,000 users across China and Europe. 2023 was a good year for them, as they sold 107,000 vehicles to the brand.