If you spotted an odd-plated “Jeep” roaming around the UAE, it is none other than two brothers who shipped their Mahindra Thar from India to the Middle East. They are beginning a roadtrip from Kerala which will take close to a year, covering around 50 countries by road.
Indian utility vehicle manufacturer Mahindra was never a big player in the Middle Eastern market, although a few models are starting to trickle down to showrooms here. Their far more comprehensive U.S. operation recently they took a legal jab from FCA for “copying” the design of the Wrangler for their Roxor off-roader, even though the latter wasn’t meant for road use nor was it a Wrangler rival. While the U.S. factory had to shut down, back at home in the lucrative Indian market, Mahindra hit back with an uppercut. Here is the 2020 Mahindra Thar.