Luxgen, Taiwan’s own automotive brand, has finally arrived in the UAE. Better known for building Toyota Corollas in Taiwan on a contract basis, we last encountered Luxgen here in 2010 when we had a chat with the CEO about their Middle East plans. The brand already set up dealerships in Oman and Saudi Arabia in the past few years.
Every now and then, a new carmaker enters the market. But how often is it, that many of them go unnoticed. One could possibly shun the new car we have here, citing reasons that the logo could be ripped off from Lexus. However, this particular vehicle has no specific relations with Lexus, or even Japan. As a matter of fact, the Luxgen 7 SUV we have here is from Taiwan.
Taiwanese carmaker Yulong, building cars since the 1950s for their own region, has started their international expansion, starting with the Luxgen line of vehicles in the GCC. Their first product here is the Luxgen7 MPV.