Luxgen, Taiwan’s own automotive brand, has finally arrived in the UAE. Better known for building Toyota Corollas in Taiwan on a contract basis, we last encountered Luxgen here in 2010 when we had a chat with the CEO about their Middle East plans. The brand already set up dealerships in Oman and Saudi Arabia in the past few years.
Every now and then, a new carmaker enters the market. But how often is it, that many of them go unnoticed. One could possibly shun the new car we have here, citing reasons that the logo could be ripped off from Lexus. However, this particular vehicle has no specific relations with Lexus, or even Japan. As a matter of fact, the Luxgen 7 SUV we have here is from Taiwan.
The Auto Feria Popular 2010 (Auto Fair Popular 2010) was held from December 2 to 5 hosted by Banco Popular Dominicano at Torre De Popular in Dominican Republic. The auto fair had witnessed participation from the key automobile brands including BMW, M-Benz, Audi, Ferrari, Jaguar, and Toyota. Auto Feria Popular 2010 is the most important annual event for car dealers, car parts dealers and financing, aiming at boosting the domestic economy and automobile sales.
Following its international debut in the 10th Dubai International Motor show, Taiwan’s first automotive brand LUXGEN has signed its first international distributorship agreement with Oman’s Mohsin Haider Darwish LLC to become the exclusive agency of LUXGEN in Oman.
Audio interview with K.C. Hu, the CEO of Luxgen, the new automotive brand out of Taiwan. Topics include the company’s new models, such as the MPV and the SUV, and their market positioning as a high-tech entry-level luxury choice, as well as the company’s background and future plans.