launch

Lamborghini officially unveiled its latest supercar, the Lamborghini Temerario, at a private launch event at the Museum of the Future in Dubai. Customers and media had a chance to see the brand’s newest hybrid supercar.

The launch was attended by senior Lamborghini executives, including President and CEO Stephan Winkelmann, who highlighted the importance of the Middle East region for the brand.

“Lamborghini is an iconic and globally-admired marque known for its innovation, performance and unmistakable design. The Middle East is a key region for us, and it is a privilege to debut the Temerario here in Dubai.

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SOUEAST marked a milestone by successfully launching its brand-new vehicle lineup at Dubai’s iconic Burj Al Arab, the world’s first seven-star hotel. Nearly 100 prominent guests attended the event, including UAE government officials, SOUEAST executives, and Elite Group Holding.

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AGMC, the UAE’s official distributor for RIDDARA vehicles, has unveiled the RIDDARA RD6, the brand’s first fully electric 4×4 pickup truck. 

This launch marks the debut of RIDDARA, a 100% electric pickup truck brand under Geely Holding Group, in the UAE market. The announcement follows AGMC’s recent agreement with RIDDARA, which expands its lineup of electric vehicles across the region.

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Chinese electric vehicle brand NIO has officially entered the UAE market by inauguring its first NIO House in the Middle East and North Africa region. Located in the heart of Abu Dhabi at The Galleria on Al Maryah Island, the premium space combines cutting-edge technology with luxury experiences, offering a glimpse into the brand’s vision for sustainable mobility.

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 The 2025 Suzuki Swift has officially arrived in the UAE recently, introduced by Al Rostamani Trading Company (ARTC). 

The new Suzuki Swift builds on its legacy as a compact, lightweight hatchback. It now sports an updated design language. Buyers can choose from 10 different patterns in seven colours.

The interior cabin adopts a cohesive layout with interconnected panels and door trims, creating a seamless and unified interior design. 

Suzuki claims the redesigned dashboard now uses more premium materials and offers a larger screen with Android Auto and Apple CarPlay connectivity. 

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Al-Futtaim Electric Mobility (AFEM) recently officially launched the Polestar 4 in the UAE. The Polestar 4 joins the growing lineup of the Swedish electric car brand, sitting alongside the Polestar 2 and the Polestar 3, which is set to arrive soon.

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Ford has experienced unprecedented success across the Middle East in 2024, doubling sales since 2022.

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Kia has officially entered the pickup truck market with the Kia Tasman, a rugged yet sophisticated model designed for those who want a versatile vehicle. This new model, unveiled at the Jeddah Motor Show, marks Kia’s debut in the pickup sector.

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Infiniti Middle East has unveiled the all-new Infiniti QX80 2025 luxury SUV at an event in Dubai, marking the model’s regional debut. This flagship model, representing the first phase of INFINITI’s “New Dawn” design era, showcases the brand’s blending of Japanese craftsmanship with advanced technology.

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Jetour Auto made its presence felt at the 2024 Jeddah International Motor Show (JIMS) by launching two new models. Showcasing its latest off-road and family-oriented models, the brand emphasised its growing commitment to the Middle East market. Jetour introduced the T1 and their hybrid off-road SUV, T2 i-DM.

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