land rover lr4

Land Rover revealed their latest iteration of their all-terrain SUV, the 2017 Discovery, at the 2016 Paris Motor Show.

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Here it is, a sneak preview of the full size, seven-seater Land Rover Discovery. The 2017 Land Rover Discovery will be placed above the Discovery Sport when it is fully revealed at the Paris Motor Show. Land Rover has started to create two separate lines of products with a clear difference between them. The first one being the luxurious Range Rover range which features the Evoque, Sport and the proper Range Rover. The other one will be the Discovery range, which will have this new model slated above the current Sport to replace the LR4.

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This is it. This is the last of the boxy Land Rovers. The next-gen model will look like a bloated Discovery Sport (although maybe its styling will look better once the prototype’s camo comes off). The LR4 has reached the end of the line, and this is our final hurrah with it.

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It’s interesting to note that the Land Rover LR4 has been around pretty much unchanged for the past decade. Introduced in 2005 as the LR3, and known as the Discovery elsewhere, the big 4×4 has so far undergone at least two facelifts, reshuffled engine choices, and that aforementioned name-change. The latest model is still fundamentally similar to its predecessors, but it now packs a single engine offering borrowed from sister-company Jaguar.

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Land Rover recently revealed the new LR4 to the public eye at the 2013 Frankfurt Motor Show. Few minor changes have been made to the exterior and interior to make it more “current”. It is one of Land Rover’s best selling models so they went with the “if it ain’t broke, why fix it?” philosophy.

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Land Rover’s upgraded 2011 LR2 and 2011 LR4 models are now available in the UAE, Saudi Arabia and other GCC countries. Both now get improved fuel efficiency, along with upgraded exteriors and interiors. The engine specifications remain the same as the 2010 versions.

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Better late than never. Launched late last year, we were offered a test-drive of the 2010 Land Rover LR4. The blocky 4×4 formerly known as LR3, and still affectionately known as the Discovery elsewhere, is now almost well-dressed enough to be called a Range Rover.

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Hell will freeze over before Land Rover’s marketing people will invite me to a launch event, even if it is held in Dubai and will cost them nothing extra. It seems there was a media event to introduce the 2010 Land Rover LR4 in the UAE, with easy offroad courses set up to exaggerate the aging 4×4’s sand abilities.

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You have to wonder what the marketing people at Land Rover are getting paid for, when they thought it appropriate to rename the LR3 just because it received a new grille and a new engine for the 2010 model year.

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