Chrysler 300 and others reborn as Lancia models
It would be surprising if anyone remembers Lancia in the UAE. The semi-premium division of Fiat, nestled between Fiat And Alfa Romeo, Lancia is still alive in Europe, even though the brand stopped selling cars here once Fiat temporarily left the GCC market in the earlier part of this decade. There was a time when Lancias were uniquely-designed cars whose quirkiness was a trademark. But now that Fiat has bought out a part of Chrysler, the new Lancia range is looking all too familiar.