jaguar

Jaguar has expanded the 2013 XK line-up by offering a Touring trim for both the XK Coupe and Convertible models, at the lowest price point.

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To reflect the ethos of the “Are You Alive” campaign, Jaguar recently hosted a 2-day event aimed at challenging attendees on how alive they felt throughout the experience – particularly while driving the flagship Jaguar XJ and when jumping out of a plane from 13,000 feet over Dubai’s iconic Palm Jumeirah on a sky-diving trip.

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Jaguar has officially unveiled the special-edition XJ Ultimate at the ongoing Beijing Auto Show in China. This is just another indication that China is one of the most sought-after markets for luxury carmakers.

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Jaguar is reinventing itself, according to their new “Alive” marketing campaign. After years of peddling classically-handsome automobiles to traditionally-older gentlemen, things took a turn for the modern when the XF debuted a few years ago. And then the XJ continued that transformation. The XK was always around in the background. Now with three ultra-futurist models making up the range, they’ve revamped their logo and are heavily pushing their cars towards potentially-younger customers. Part of the GCC launch event for the campaign involved a round in the V6-powered XJ-L which debuted last year. This was the first time in our seven-year existence that we’d actually been invited to a Jaguar driving event.

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Jaguar is reinventing itself with a global brand strategy that will add fresh impetus to its evolving product-led revitalisation programme. Simultaneous with the unveiling of a new Jaguar logo and corporate identity, the launch of an innovative marketing campaign aims to increase awareness of the brand amongst a younger audience. Deliberately provocative, the campaign is designed to capitalise on the existing emotional pull of Jaguar’s cars and challenges consumers to answer: ‘How alive are you?’

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Jaguar has officially confirmed the production of the F-Type roadster, which will be based on the C-X16 concept that debuted in the 2011 Frankfurt Motor Show.

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We stopped reporting on recalls last March because, firstly, it’s boring news, and secondly, there’s just too many of them. Most publicised recalls are issued according the U.S. NHTSA agency. But we’ve decided to list all the recalls since then, just to make sure we’ve covered them, and potential buyers of these cars can get the whole story, so here goes.

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For the British carmaker Jaguar, this week marks the most important day along their journey. After decades of being in the hiding, the leaping-cat is making a comeback into the competitive arena through historic motorsports, giving birth to the Jaguar Heritage Racing programme.

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