This video was supposed to be a drifting demonstration for the Hyundai Genesis sedan. While the Genesis coupe has already proven itself, the Genesis sedan is a rear-wheel-drive car with two left feet, but it cannot wag its tail even at the hands of professional Formula D drifter Rhys Millen. We can only assume that the softly-sprung sedan does not have an ‘off’ button for the stability control, making it even less sporting than a Lexus LS.
About a year ago, some research company contacted me to discuss the Hyundai Genesis and how it would fit in the GCC car market, while Korean executives directly from Hyundai viewed my opinions from another room, with no involvement from local dealers. Anyway, I told them that no one would pay much more than Dhs 100,000 for a Hyundai sedan in this region, no matter how good it might be. I said to work on building their brand image first, or to create a separate luxury brand for the Genesis. I told them to price the fully-optioned V8 Genesis at Dhs 130,000 maximum.