Ford Middle East

وفقاً لأحدث نسخة من دراسة “ماركت إنتليجنس براند ووتش” التي يجريها موقع “كيلي بلو بوك” (kbb.com)، واصلت فورد تربّعها على عرش الصدارة باعتبارها العلامة التجارية الأكثر إقبالاً بين 37 علامة تجارية، حيث استأثرت بـ 29٪ (أي الثلث تقريباً) من إجمالي أصوات المتسوقين الراغبين بشراء سيارات جديدة، متفوقة بفارق كبير على كل من تويوتا (22٪) وشيفروليه (21٪) اللتان احتلتا المرتبتين الثانية والثالثة.

ووفقاً لدراسة “براند ووتش 2010” للربع الثاني، تفوقت فورد بصورة خاصة ضمن فئة السيارات الرياضية متعددة الاستخدامات وسيارات الكروسوفر غير الفخمة، لتعزز موقعها في الصدارة بواقع أربع نقاط مقارنة بالربع السابق، مستأثرة بحوالي النصف (46٪) من معدل إقبال الراغبين بشراء سيارات جديدة من فئة السيارات الرياضية متعددة الاستخدامات وسيارات الكروسوفر غير الفخمة.

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According to the latest Kelley Blue Book www.kbb.com Market Intelligence Brand Watch study, Ford continues its reign in the top spot as the most-considered among the 37 new-vehicle brands, further increasing its lead over the second most-considered brand Toyota (Ford has 29 percent of overall brand consideration regardless of segment, whereas Toyota has 22%).

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Five victories, by four drivers, on three continents, over two days. That’s One Ford. Indeed, it was a weekend to remember for Ford’s global motorsport program, as the company took major victories in the World Rally Championship, NASCAR Sprint Cup, Chinese Touring Cars and X Games rally competition.

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Ford Middle East continues full speed ahead with GCC-wide sales growth of 31% during the first six months of 2010 over the same period last year.

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Al Jazirah Vehicles Agencies Co., the Ford and Lincoln importer-dealer in Saudi Arabia, is headed to Ford Motor Company World Headquarters in Dearborn, Michigan to compete for the 2010 World Cup Walk-Around Sales Champion title. After an intense regional competition in Dubai, UAE, Al Jazirah Vehicles Agencies Co. advanced to the World Cup Finals along with thirteen other regional winners from the Asia Pacific, Sub-Saharan Africa and Caribbean and Central American regions.

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Ford Motor Company achieved the largest gain of any automaker in Automotive Lease Guide’s latest Perceived Quality Score, bringing customer perceptions more in line with Ford’s improved vehicle quality.

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Al Tayer Motors, the Ford, Lincoln and Mercury importer in the United Arab Emirates, together with Premier Motors – its subsidiary in Abu Dhabi and Al Ain, was recently honoured by Ford Middle East for achieving the highest Customer Satisfaction Index rating among all Ford dealers in the Middle East for 2009.

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Ford’s successful transformation plan is in full gear in the Middle East as the company closes the first quarter of 2010 on a high note, with an outstanding 43 per cent growth over the same period last year across the GCC, while the industry is estimated to have grown by about 5%.

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Ford has quite a few reasons to smile lately, with the company posting an outstanding full year net income of $2.7 billion. Ford, the only one of the Big Three U.S. automakers that did not opt for a government bailout last year, posted an improvement of US$17.5 billion from 2008, or 86 cents per share, driven in part by favorable net pricing, structural cost reductions, net gains on debt reduction actions and strong Ford Credit results.

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Ford Middle East announced that applications for the 2009-2010 Ford Motor Company Conservation and Environmental Grants are now being accepted, as Ford marks the 10th year anniversary of the programme in the GCC, Lebanon, Syria and Jordan, coinciding with the World Environment Day on June 5th.

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