Ford EcoSport

Ford’s smallest SUV offering, the Ecosport receives a good refresh before it hits showrooms sometime in 2017. The covers were taken off the new model at the 2016 Los Angeles Auto Show. With this launch, the Ecosport has made its first entry into the North American market. The production of the new Ecosport will be handled by Ford’s manufacturing facility in Chennai, India. It speaks volumes about the quality of Ford’s Indian-built offering if the company feels it’s ready to tackle a developed market like America.

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There were quite a few mini-4x4s around before the Renault Duster popped up in our market and actually proved that these things can sell with the right kind of marketing. Ford is hoping to replicate the Duster’s success with the Ecosport, their very own little SUV.

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The 2014 Ford Fusion has finally been officially launched in the GCC, at the 2013 Dubai Motor Show. Also making its UAE debut is the Ford Ecosport, alongside the Ford Atlas Concept truck and the carryover 2014 Ford line-up.

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Almost every car enthusiast would be familiar of the Terrano moniker, an off-road capable mid-size SUV from Nissan, that was offered during the 90’s and early 2000’s, and which is still not entirely extinct. It was later taken off the production lines, giving way for the newer range of Nissan SUVs. However, the Japanese automaker now intends to bring the nameplate back beginning with the Indian market, although in the form of a Renualt Duster-based soft-roader, competing with the likes of Ford Ecosport, and has even divulged the official sketches.

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Well, not exactly prototypes. Ford invited us to hang with their engineering team who are responsible for testing whether upcoming models can handle the hot weather that we’re blessed with in the UAE. While all three of these cars — the 2013 Ford Fusion, the 2013 Lincoln MKZ and the 2013 Ford Ecosport — are already out in some other markets, the three cars that we drove are actually early pre-production models, and not cars that were just taken from a showroom in America or elsewhere. They’re being prepared for GCC release as 2014 models later this year.

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Most of you, probably wouldn’t have heard of Ford EcoSport in your entire lives. That’s primarily because, this model was made and sold in Brazil, and sales were focused only in certain South American countries. At this year’s New Delhi Auto Show, Ford debuted the second generation of the EcoSport in near-production concept form, in a bid to expand Ford’s market presence in India and other emerging markets.

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