Few companies offer media drives of their all-new models in the UAE itself before they become available to consumers. And we don’t get invited to most of them because they are afraid of us. However, Fiat is making a comeback in the region, and they did invite us to their 2010 Bravo unveiling in Abu Dhabi, complete with a fleet of European-spec test cars for the event.
Fiat launched the compact 2010 Bravo hatchback in the UAE, marking its return to the GCC with its second model, after a gap of nearly a decade. Joining the Fiat 500, the Bravo was locally revealed at a press event held in Abu Dhabi.
After overcoming everyone from disgruntled dealers to pissed-off pensioners, the sale of Chrysler to Fiat is finally complete after 42 days. Fiat now owns most of Chrysler’s assets and will receive US$ 6.6 billion in “exit financing” from the U.S. government.