BMW Group Middle East educates on road safety
More than 5,000 members of the UAE community participated in BMW Group Middle East’s ‘Stay Alert. Stay Alive.’ road safety campaign this month, exceeding expectations. Two Awareness Days were held at the Dubai Creek Park on Friday 09 April and on the Abu Dhabi corniche on Friday 16 April respectively; with the campaign continuing into BMW importers AGMC’s and Abu Dhabi Motor’s showrooms for the weeks following the Awareness Days.