Continental Tyres looking to raise its profile in the UAE
Continental is the fourth largest tyre manufacturer in the world. The German-based brand launched in the UAE in 2009 when they partnered up with Emirates for Universal Tyres (EUT), part of the Abdulla Al Masood and Sons (AMS) Group, to become the sole distributor. They recently sponsored the AMG club’s drag racing event at the Dubai Autodrome, since all Mercedes-Benz AMG models come with Continental tyres as standard.
