SOUEAST marked a milestone by successfully launching its brand-new vehicle lineup at Dubai’s iconic Burj Al Arab, the world’s first seven-star hotel. Nearly 100 prominent guests attended the event, including UAE government officials, SOUEAST executives, and Elite Group Holding.
Customers in the GCC can now book the all-new 2025 Nissan Patrol through Nissan’s regional website or its network of partner dealerships across the region.
Adamas Motor Group recently revealed the new 2024 Morgan Plus Four, marking the brand’s official arrival with the new dealer in the UAE. They are also the dealer of Morgan in Bahrain.
McLaren and Gulf Oil International Ltd (yes, that Gulf with the orange-and-blue race-car liveries) have announced a multi-year strategic partnership which will see the iconic oil brand partner with the race team McLaren Racing and struggling supercar-maker McLaren Automotive.
Porsche recently held their international launch of the 2019 Panamera GTS and Panamera GTS Sport Turismo in Bahrain. Like the previous generation, the Panamera GTS sits between the 4S and Turbo variants, with enough options between the three to give potential buyers a variety of choices.
Formula 1, in collaboration with Pirelli recently launched the “Formula 1 Pirelli Hot Laps” program, the first of which was held at this year’s Bahrain Grand Prix. It basically gives a chance spectators, celebrities and guests to be driven by a professional racing driver around the track. Aston Martin was one of the first manufacturers to kick start the program in Bahrain and DriveArabia.com were among the first to experience it at the Bahrain International Circuit.
With two podium finishes at the last round in Bahrain, the Porsche LMP Team bid a fond farewell to the FIA World Endurance Championship. Drivers Earl Bamber, Timo Bernhard and Brendon Hartley, who were crowned world champions two weeks ago, finished second in what was an incident-filled 2017 finale.
A new report claims that first-quarter new-car sales in the GCC for 2017 are down by 30% compared to the same period in 2016. And new-car sales in 2016 overall were already down by around 27% compared to 2015.
Borgward Group AG, the formerly-defunct German auto manufacturer that was recently resurrected with the help of Chinese truck-maker Foton Motor, has appointed exclusive distributors across the GCC.
Audi recently revealed the all-new Q2 in the Middle East with a media drive event in Bahrain. The smallest SUV in their crossover line-up, it has been designed to appeal to a younger audience.