The 2010 Hyundai Equus supersized luxury sedan has been previewed in Korea, with early photos revealed on the web. Hyundai also says that plans are underway to see if the Equus will be sold in international markets.
About a year ago, some research company contacted me to discuss the Hyundai Genesis and how it would fit in the GCC car market, while Korean executives directly from Hyundai viewed my opinions from another room, with no involvement from local dealers. Anyway, I told them that no one would pay much more than Dhs 100,000 for a Hyundai sedan in this region, no matter how good it might be. I said to work on building their brand image first, or to create a separate luxury brand for the Genesis. I told them to price the fully-optioned V8 Genesis at Dhs 130,000 maximum.