Feature Stories

Michelin’s EV Track Day, held on November 28 at the Dubai Autodrome, showcased the latest in electric vehicle (EV) technology and the exceptional performance of Michelin tyres. Visitors witnessed firsthand the impulse force, incredible acceleration, and superior grip delivered by a number of Michelin tyres on the track.

Participants had the unique opportunity to enjoy open track driving with Grade A instructors and test the Michelin Pilot Sport 4 S tyres that have been designed with an exceptional dry/wet grip for high-performance and outstanding steering control. The tyre is also equipped with acoustic technology for reduced noise and enhanced ride comfort.

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In the dynamic realm of technology, businesses must consistently outpace the competition and adapt to an ever-shifting environment, as progressive services emerge and evolve, becoming integral catalysts in driving regional innovation and upholding international best practices, exemplifying the potential to revolutionise industries and unleash unprecedented growth opportunities.

In fact, technology has transformed the business landscape, empowering smaller operations to compete on equal footing. These enterprises are carving out competitive advantages in today’s dynamic economy by harnessing diverse technological tools, from servers to mobile devices. Business owners must integrate technology into their strategic planning, allowing seamless adoption and future growth.

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Al Tayer Motors, the UAE’s official Maserati importer-dealer, launched the new iteration of one of the brand’s icons, the new Maserati GranTurismo, marking a new chapter in a story that began 75 years ago with the Maserati A6 1500. The GranTurismo coupé combines the high performance of a sports car comfortable for travelling long distances with a powerful internal combustion engine.

It represents a benchmark, embodying the concept of ‘The Others Just Travel’.  Hamdy Elshantoury, General Manager at Maserati Middle East and Africa said: “The return of the icon,

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In October, last month Chery Tech Day was held at the Chery Longshan Test Center in Wuhu, China. Themed “Technology Within Reach” it showcased Chery’s focus on core technological areas, its ongoing strategic development in technology, the diverse development paths taken, and the latest achievements. DriveArabia was covering this event as part of UAE’s media delegation team along with Mr Zaher Sabbagh – Director at Chery UAE by AWRostamani and Ms Sanaa Ouahmane – CEO of AWR Mobility. 

In contrast to the “2022 Chery Tech Day,”

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We were invited to Chery International User Summit with the theme “New Journey, New Life” that was launched at Chery International Headquarters at Wuhu, China. This marks Chery’s first-ever hosting of International User Summit, aiming to co-create a new ecology where “automobiles” harmonize with “life” alongside global users. The opening ceremony brought together over 500 international media and user friends from more than 40 countries and regions around the world, facilitating international intellectual exchanges and jointly plotting a new chapter in Chery’s ecological endeavors. The UAE delegates were headed by Mr Zaher Sabbagh, Director –

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In the world of high-performance luxury SUVs, the Porsche Cayenne has always been a force to be reckoned with. As the year 2024 rolls around, Porsche enthusiasts and automotive aficionados are in for a treat as the new Porsche Cayenne comes roaring onto the scene with an array of exciting updates and improvements. From new powerful engines to a refined Porsche Driver Experience, this vehicle embodies the perfect fusion of performance, elegance, and technology.

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Following the Qatar Geneva Motor Show, OMODA & JAECOO attracted the attention of media and consumers in the Middle East and worldwide. OMODA & JAECOO held the 2023 International User Ecosystem Co-Creation Conference in mid-October. On the first day of the event, the “Eco-Friendly Product Expo” As its important part was launched in Wuhu, China, consumers and media from all over the world gathered at the OMODA&JAECOO booth to witness the panoramic view of the OMODA&JAECOO brand ecology.

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On October 6, the brand launch event for OMODA and JAECOO was splendidly held at the Doha, Qatar Geneva Auto Show, garnering widespread attention from the global media. At the event, OMODA showcased its star models, OMODA C5 and OMODA E5, heralding a new age of future driving experiences and green technology. JAECOO, making its debut in Qatar, introduced its premier urban off-road SUV, JAECOO 7, and the globally premiered JAECOO 8, encapsulating both a continuation and elevation of classic design.

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The Geneva International Motor Show has historically served as a platform for groundbreaking automotive advancements and state-of-the-art technology. In a remarkable demonstration of progress, KIA recently introduced two extraordinary electric vehicles that have generated significant excitement within the automotive industry. Central to this exhibition were the Kia EV9 and the Kia EV6, both emblematic of Kia’s unwavering commitment to sustainable transportation and offering a promising glimpse into the future of electric vehicles.

These two all-electric additions to Kia’s product range exemplify the brand’s steadfast dedication to pushing the boundaries of design,

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Matthias Ziegler, Managing Director of Volkswagen Middle East unveiled the all-new Volkswagen Teramont, Volkswagen Touareg and the Volkswagen Tiguan. However, at the Geneva International Motor Show – Qatar other models from the brand including the Golf GTI, Amarok, ID. Buzz and T-Roc were also on display including the ID.4 GTX. Unfortunately, there is still no definitive launch date set on the ID range however we can expect to see the ID Buzz before the ID 4 in the Middle East.

The Teramont, Volkswagen Middle East’s best-selling vehicle,

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