Feature Stories

As Swaidan Trading, a subsidiary of Al Naboodah Group, reflects on its distributorship of Great Wall Motor (GWM) and HAVAL in the UAE, it is important to understand the group’s history and ambition, which have led to this present, successful partnership between the Emirati-owned conglomerate and the fast-growing, trendy Chinese SUV brands in the nation. Under the unwavering support of Al Naboodah Group, Swaidan Trading has successfully established five GWM and HAVAL showrooms and six service centers, which are spread across the UAE.  

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On the evening of February 15th, HONGQI, China’s premier luxury car brand, unveiled its latest model, the HS3, in a stunning display by lighting up 82 matrix billboards along Boulevard City, marking the thrilling start of the HS3’s pre-sale in the Middle East. This event instantly became the most attention-grabbing news in the industry, attracting a significant number of young consumers from the Middle East with its allure and pre-sale orders. Starting at a price of 109,900 SAR, the HS3’s luxury, style, and unique design, coupled with its superior space and power performance compared to other vehicles in its class,

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On February 15th, 2024, HONGQI, China’s top luxury car brand, held a unique pre-sale event for its SUV, the HS3, at Riyadh’s Boulevard City, officially kick-starting the launch of the HONGQI HS3 in the Middle East. The deepening high-end tone of HONGQI, along with the exceptional strength of the HS3, undoubtedly holds great appeal for the younger generation of consumers in the Middle East

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It is reported that the HONGQI HS3 pre-sales will be officially launched on February 15th, which will bring a strong shock to the local young people and the automobile market. With the continuous improvement of people’s well-being, higher requirements have been put forward for the configuration of family cars. Is there a car that can meet the needs of users with a comfortable and large space, strong driving power, convenient and intelligent configuration, and comprehensive safety protection? You will find the answer in the HONGQI HS3!

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If you’re considering purchasing a new car with an impressive interior, the upcoming HONGQI HS3 is definitely a model worth your attention. The HONGQI HS3’s supersized and comfortable interior promises exceptional coziness for passengers, setting it apart from other models in the same class.

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The Elite Cars, the exclusive distributor of Jetour in the UAE, launched the JETOUR T2 model on January 27. The fast-growing global automotive brand is known for bringing a “Safe, Comfortable, Intelligent, and Robust” Travel+ lifestyle to individuals. The launch in the UAE marks a historic milestone as the new model’s first-ever global introduction. It underscores the brand’s dedication to pushing boundaries and redefining the SUV automotive landscape in the region. 

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Currently, the automotive industry has entered a new era, with a new technological revolution reshaping the industry landscape. Each automotive company finds itself at a crucial juncture in the transition between old and new tracks. Standing at the starting point of 26 years of development, Chery is comprehensively advancing in the field of automotive intelligence, fortifying its technological attributes, establishing technological leadership, and accelerating its stride into intelligence.

Leading the Industry into a New Era of Intelligence

In the field of automotive intelligence, Chery initiated R&D based on active safety technology as early as 2010.

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The Hankook 24H Dubai race came to a conclusion yesterday as the Eastalent Racing Team brought Audi its fourth win in the series with a dominating overall victory with the R8 LMS GT3, while the Simpson Motorsport came first in the TCE class with its Audi RS3 LMS, wrapping up an impactful weekend packed with high-octane racing, electrifying unveilings, and a celebratory atmosphere. A grueling endurance race that demands both precision and resilience, Hankook 24H Dubai is the mainstay in the global motorsport calendar and is the second-largest 24-hour race grid in the world, with participants from all over the world.

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JETOUR T2 has gained widespread attention in the Middle East after its international debut at the Riyadh Auto Show in Saudi Arabia. According to official sources, first international launch event of JETOUR T2 will be held in Dubai, United Arab Emirates, on January 27th.

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Reinforcing Dubai’s status as a pivotal hub for creativity and innovation, Gargash Group, a leading business enterprise in the UAE, is proud to announce the unveiling of the Mercedes-Benz Brand Center. Nestled in the heart of Dubai Design District, this new center stands out as a global beacon, embodying Gargash Group’s steadfast commitment to setting industry standards, aligning with the UAE’s vision, and shaping the future of the luxury retail experience.

“At Gargash Group, we’ve always built our legacy on trust, service excellence, and a forward-thinking mindset. Our relentless focus on creating exceptional experiences is not just reshaping how business operates,

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