SOUEAST marked a milestone by successfully launching its brand-new vehicle lineup at Dubai’s iconic Burj Al Arab, the world’s first seven-star hotel. Nearly 100 prominent guests attended the event, including UAE government officials, SOUEAST executives, and Elite Group Holding.
NIO, a global player in premium smart electric vehicles, has officially launched NIO Space | Dubai, its latest innovation and user engagement hub. Located at Gate Avenue in Dubai International Financial Centre (DIFC), this opening signifies a major milestone in NIO’s expansion strategy in the UAE and the wider Middle East and North Africa (MENA) region.
The new Porsche 911 Carrera S has been unveiled, which is positioned between the base 911 Carrera and the more performance-oriented 911 Carrera GTS T-Hybrid. The updated model offers significant performance upgrades and a broader range of customization options, making it an enticing addition to the Carrera lineup. Available in both Coupé and Cabriolet versions, the new Carrera S gets more power and improved handling.
Launched in 2024 in the UAE, the 2025 MG 7 is a front-wheel-drive sedan in the brand’s lineup. The 1.5L turbo engine starts at AED 77,777, and the 2.0L turbo variant starts at AED 107,000. The MG 7 has four trims: STD, DEL, COM, and G.DEL. The trims are similar on the exteriors, with changes only in the interior features and engine size.
The compact SUV segment in the UAE is fiercely competitive, and the Jetour T1 aims to emulate the success of the T2. It follows the same philosophy of rugged looks, a tech-packed interior, and a strong value-for-money proposition. Jetour, a sub-brand of Chery Automobile, continues its push into the region with the T1, targeting budget-conscious buyers who still demand style and modern features.
NIO recently launched in the MENA region, with the first store in the UAE. It introduced its flagship SUV, the NIO EL8. This sizeable electric SUV pushes the boundaries in terms of size and focuses on delivering a premium experience for the user.
AGMC, the UAE’s official distributor for RIDDARA vehicles, has unveiled the RIDDARA RD6, the brand’s first fully electric 4×4 pickup truck.
This launch marks the debut of RIDDARA, a 100% electric pickup truck brand under Geely Holding Group, in the UAE market. The announcement follows AGMC’s recent agreement with RIDDARA, which expands its lineup of electric vehicles across the region.
Chinese electric vehicle brand NIO has officially entered the UAE market by inauguring its first NIO House in the Middle East and North Africa region. Located in the heart of Abu Dhabi at The Galleria on Al Maryah Island, the premium space combines cutting-edge technology with luxury experiences, offering a glimpse into the brand’s vision for sustainable mobility.
The MHERO Hybrid SUV, a luxury off-road vehicle brought to the region by the Mohamed Hareb Al Otaiba Group (MHAO Group), was recently launched in the UAE.
MHERO power and performanceThe MHERO is no ordinary hybrid. As Dongfeng Motor Corporation’s flagship offering, this SUV redefines performance and efficiency with its innovative REV (Range-Extended Vehicle) system.
Unlike conventional hybrids, the MHERO pairs a 1.5-litre turbocharged petrol engine with three electric motors. This setup delivers an impressive 805 horsepower and 1,050 Nm of torque,
Jetour Auto made its presence felt at the 2024 Jeddah International Motor Show (JIMS) by launching two new models. Showcasing its latest off-road and family-oriented models, the brand emphasised its growing commitment to the Middle East market. Jetour introduced the T1 and their hybrid off-road SUV, T2 i-DM.