SOUEAST launches new models in the UAE

SOUEAST marked a milestone by successfully launching its brand-new vehicle lineup at Dubai’s iconic Burj Al Arab, the world’s first seven-star hotel. Nearly 100 prominent guests attended the event, including UAE government officials, SOUEAST executives, and Elite Group Holding.

Mr. Chuandeng Ke, Vice President of SOUEAST stated, “Founded in 1995, SOUEAST has a history of 30 years. From 2024, SOUEAST entered into a brand-new age with a new image and proposition. We aim to provide innovative products and services to consumers, and to co-create new lifestyle with our users.”

Unveiling a Global Vision

With its refreshed brand identity, SOUEAST targets the urban youth demographic. It embraces the slogan “EASE YOUR LIFE” to deliver seamless and innovative urban mobility experiences.

Strategic Expansion of SOUEAST in the Middle East

SOUEAST unveiled an ambitious regional strategy for 2025, which includes expansion into Qatar, Saudi Arabia, Bahrain, Oman, and Lebanon by the end of the year. The plan features the establishment of 14 sales outlets to enhance local service offerings.

“To ensure efficient after-sales support, we’ve invested in a 12,000-square-meter spare parts warehouse in the Middle East and established partnerships with global shipping and logistics providers, ensuring rapid response to after-sales demands across the region.”, added Ke.

New SOUEAST Models Unveiled

Three SUVs, the S09, S07, S06, and the hybrid S06 DM, were among the latest models showcased.

• S09: Soueast’s flagship model, this luxury SUV boasts the latest technology, powerful drivetrains, and a striking design.
• S07: A mid-size SUV blending modern aesthetics with efficient performance, catering to families seeking comfort and practicality.
• S06: A compact SUV with sporty styling, offering a balance of agility and practicality for urban drivers.
• S06 DM: A plug-in hybrid variant of the S06, combining electric efficiency with the versatility of a traditional engine for extended range.

With its diverse lineup and more profound commitment to the Middle East, SOUEAST is well-positioned to accelerate growth in the region. By 2030, SOUTHEAST aims to expand into over 80 global markets with a 2,000+ sales and service centres network.