Jaguar reinvents itself with ‘Alive’ campaign

Jaguar is reinventing itself with a global brand strategy that will add fresh impetus to its evolving product-led revitalisation programme. Simultaneous with the unveiling of a new Jaguar logo and corporate identity, the launch of an innovative marketing campaign aims to increase awareness of the brand amongst a younger audience. Deliberately provocative, the campaign is designed to capitalise on the existing emotional pull of Jaguar’s cars and challenges consumers to answer: ‘How alive are you?’