Harley-Davidson open day and model launch in UAE and Middle East

Harley-Davidson Middle East and North Africa, maker of “heavyweight” motorcycles, is holding an Open House Day in every Middle East country on September 17 this year, under the name of “Make Every Day Count”. The Open House Day will introduce new 2012 Harley models in Abu Dhabi and Dubai and which will “allow both riders and non-riders to experience the true spirit of Harley-Davidson” at dealerships across the Middle East.

Additionally, under the umbrella of “Make Every Day Count”, Harley-Davidson’s MENA office and the United Nations World Food Programme will be teaming up in a charity endeavour and will donate all the proceeds from selected merchandise sales at the event to impoverished women around the world.

The Open House will be used to introduce the new range of 2012 Harley-Davidson motorcycles, including the new Dyna Switchback, as well as the new Sportster, Softail, Touring and CVO.

To celebrate the launch of these new models, Harley-Davidson Europe Middle East and North Africa is inviting the general public to participate in a ride to “experience the true spirit of brotherhood that Harley-Davidson embodies. This spirit of brotherhood lives strong with the participation of the United Nations World Food Programme, whereby sales of t-shirts produced especially for “Make Every Day Count” will help impoverished women around the world to stand on their feet.”

There will be a parade in Dubai and Abu Dhabi on that day, starting at 4 pm, which will end at the Harley-Davidson showroom in each city.