Al Tayer Ferrari showroom in Dubai opens with free service programme

Al Tayer Motors, the Ferrari and Maserati dealer for the UAE, has re-opened their Dubai showroom after an extensive refurbishment and expansion. It was unveiled during a media event last week.

The showroom on Sheikh Zayed Road spans an area of more than 1670 square-metres spread over two levels, almost double the size of the previous dedicated facility for Ferrari and Maserati. It has been extensively refurbished and features a car display area, a visitor’s lounge and specialised areas for both brands that allow customers to personalise various elements of their car. The display samples of the various colours, leathers, wheel rims, seats and steering wheels can be factory-fitted to customer specifications.

A delivery area to handover new cars is on the ground floor, where customers can be comprehensively briefed on the various aspects and features of the car they will drive away. The facility also includes a mezzanine level, which exclusively displays pre-owned approved vehicles that have been thoroughly checked and certified by Al Tayer Motors.

The showroom currently has on display the Ferrari California, the 458 Italia and the Ferrari 599 GTO, as well as the Maserati Quattroporte Sport GTS Awards Edition, GranCabrio, GranTurismo S, GranTurismo MC Sportline and the GranTurismo MC Stradale.

Ferrari has also announced the ‘Ferrari Genuine Maintenance Programme’. With effect from 15th of March 2011, clients ordering a Ferrari California, 458 Italia or FF from the authorised dealership network in Saudi Arabia, UAE, Qatar and any other GCC country will be entitled to a complimentary 7-year scheduled maintenance programme. The Genuine Maintenance programme covers each individual vehicle, and thus extends to later owners when the car is sold during the entire 7-year period. It is apparently the longest free-maintenance programme ever.

The programme covers the scheduled maintenance at standard service intervals (20,000 km, or once a year, with no restriction on total kilometres) along with the relative original spare parts, engine oil and brake fluid. The advantage to the owner is the assurance that the vehicle will be subject to regular annual inspection by Ferrari-trained personnel using factory-approved dedicated diagnostic equipment.

Maserati also offers a three-year full maintenance package on the Quattroporte and GranTurismo model line-up as well as the GranCabrio in the UAE.

Photos by Faisal “Fisheye” Khatib.