BMW Middle East spread road safety during Ramadan

Following a successful Road Safety Awareness drive earlier this year which saw over 3,000 child safety booster cushions distributed to families in Dubai and Abu Dhabi, BMW Group Middle East has announced it will continue its ‘Stay Alert. Stay Alive’ initiative during the holy month of Ramadan.

Aimed at educating families about the importance of wearing seat-belts and using child safety restraints in cars, BMW Group importers Abu Dhabi Motors and AGMC will offer invite the public complimentary booster cushions at their showrooms during Ramadan. Locations include Abu Dhabi Motors’ Khalidiya showroom this week and at AGMC’s showroom on Sheikh Zayed Road, Dubai on the 6th 7th and 8th September. .

To qualify for a booster cushion, children must weigh between 22 and 36 kg, the internationally recognised safest weights. In addition, educational brochures will be provided guidance on the correct use of seat-belts and child safety restraints in vehicles.

The ‘Stay Alert. Stay Alive.’ campaign was launched following an independent survey of BMW and MINI customers to help identify what prompts drivers in the GCC region to take risks in their vehicles. BMW Group Middle East found the use of seat belts, and in particular, appropriate child safety restraints, to be one of the key issues affecting safe driving habits in this region. As a result, the theme of the first campaign under the ‘Stay Alert. Stay Alive.’ initiative is aimed at increasing awareness about the use of seatbelts and child safety restraints among parents and families.