BMW 7 Series fleet at The Ritz-Carlton Doha

Alfardan Automobiles & Prestige Cars announced the extension of their exclusive partnership with The Ritz-Carlton, Doha to provide the hotel with a fleet of new BMW 7 Series models to cater for its guests’ transportation needs. Guests staying at the hotel can experience pure driving pleasure through Prestige Cars, a sister company of Alfardan Automobiles. This announcement comes as a double-celebration for the hotel, who has also announced the appointment of Mr. Pep Lozano as the new General Manager.

Prestige Cars has become the most trusted name in Qatar in terms of leasing, rental, and limousine services and caters to the needs of Doha’s top luxury hotels by providing BMW vehicles for hotel fleets.

Commenting on the partnership, Mr. Antoine Lakis, Acting General Manager of Prestige Cars, said: “We are proud to be embarking on this venture in supplying cars for one of the most prominent five star hotels in Qatar. This partnership demonstrates Prestige Cars’ ambition to help make Qatar one of the luxury capitals of the world, catering to the luxury needs of locals, visitors and tourists alike.”

The new 7 Series is BMW’s flagship model and has always represented the height of comfort, luxury, power and driving pleasure. Customers in Qatar recognize the prestigious association that the new BMW 7 Series brings and the premium experience BMW provides.

Mr. Pep Lozano, General Manager at The Ritz-Carlton, Doha Hotel, said “The Ritz Carlton, Doha is a world-class five-star destination with a premium positioning and a high-profile customer base, therefore it is appropriate for us to associate ourselves with a premium automotive brand like BMW.”

Prestige Cars launched in 1997 in parallel with its sister companies of Alfardan Automotive Group, insured its leadership for providing luxury rent a car and limousine services for the residents of world-class five-star hotels in the country. Prestige Cars became as well the first choice of luxury transportation provider to premium positioned and high-profile conferences of the governmental and private sector in Qatar.