First Drive: 2012 Kia Optima 2.4 in the UAE
Kia, besides its sister-concern Hyundai, has been in a phase of rapid evolution over the past few years, rolling out several new models which are far superior than their predecessors and strong contenders to the current competition. One such new vehicle from the stables of Kia, is the all-new 2012 Kia Optima. First introduced in the UAE through an official media drive-event during late 2010, the new Optima has managed to gain respectable popularity in the mid-size segment solely due to factors such as affordability, build quality, value for money and visually-appealing designs. Nevertheless, it is still underrated when it comes to comparisons against its overpriced Japanese competitors.