2026 ROX Adamas

The Adamas embodies ROX’s philosophy of “refined power,” combining expressive design with cutting-edge electric performance and handcrafted luxury. The SUV’s exterior colour palette is inspired by the natural landscapes of the Middle East, drawing from desert sands, shimmering coasts, and golden sunsets to create a uniquely regional aesthetic. The result is a commanding yet elegant presence that pays tribute to the Emirates’ environment.

At the front, the Adamas features a striking diamond-mesh grille, flanked by sleek LED matrix headlamps that emphasise its bold stance. The sculpted body lines flow seamlessly toward the rear, accentuated by a continuous light bar and chrome detailing that underline its premium positioning. Large aerodynamic wheels and flush door handles contribute to both performance and sophistication, while the panoramic roof completes its confident profile.

Inside, the cabin showcases craftsmanship on par with ultra-luxury marques. The seats are... Read More