PORSCHE: Mission X & 911 S/T

Porsche celebrates 75 years of innovation at the Geneva International Motor Show in Qatar with a new hypercar concept the Mission X and the regional debut of the 911 S/T. Porsche has combined heritage and innovation to realise the sports car dreams of customers around the world which began on 8 June, 1948 when the first Porsche, the 356 ‘No. 1” Roadster received its general operating permit. It continues today with the Mission X Concept picking up the torch of more recent Porsche super sports cars like the 959, the Carrera GT and the 918 Spyder to continue the evolutionary development of future vehicle concepts.

“Ferry Porsche famously stated that, unable to find the car of his dreams, he decided to build one for himself and this determination has continued for 75 years till today and remains a defining part of our future vision,” said Dr. Manfred Bräunl, Chief Executive Officer of Porsche Middle East and Africa.

The future can be seen in the Mission X Concept that is a spectacular reinterpretation of a hypercar with Le Mans-style doors that open upwards to the front and is powered by a high-performance, efficient electric powertrain. The vision of Mission X, should it go into series production, is for it to be the fastest road-legal vehicle around the Nürburgring Nordschleife, with a power-to-weight ratio of roughly one PS per kilogram and achieving downforce values well above the level of the current 911 GT3 RS.

LAMBORGHINI: Revuelto & Lanzador Concept

Lamborghini presents two important Lamborghini models to Middle East audiences at the inaugural edition of the Geneva International Motor Show. Lamborghini Chairman and CEO Stephan Winkelmann was on site in Doha to mark the brand’s presence at the first-ever GIMS Qatar event, where Middle East audiences enjoyed two regional premieres: the Revuelto Super Sprots V12 plug-in hybrid, and the all-electric Lanzador concept.

Lamborghini also marked its 60th anniversary and six decades of their rich brand heritage. A replacement for the legendary Aventador, the Revuelto defines a new paradigm in terms of performance, sportiness and driving pleasure. Its revolutionary architecture, with naturally-aspirated V12 engine combined with three electric motors and eight-speed, double-clutch transverse gearbox, delivers 1,000hp

LUCID: Air Pure

Lucid Air Pure RWD, which completes the Air model lineup while offering a driving range of up to 410 miles, elegant design, and outstanding driver engagement. The Air Pure RWD is claimed to be the most aerodynamic car currently in production, featuring sleek and sporty exterior design. Its luxurious and spacious interior, drawing inspiration from Midcentury Modern design, features sustainably sourced quality materials.

Lucid’s proprietary EV technology means the Air Pure comes with the freedom to drive longer distances with confidence, and to spend less time charging, adding up to 150 miles in less than 12 minutes with DC fast charging. The new Air Pure RWD joins a lineup of Lucid Air models that have transformative range, including the Lucid Air Grand Touring, with the most range available in any EV today, estimated by the EPA at 830km. Lucid’s focus on innovation has improved nearly every aspect of the vehicle for drivers and passengers. A groundbreaking electric motor, engineered and manufactured in-house by Lucid, delivers silent, driver-oriented performance.

AUDI: SQ8

Audi Middle East has announced the appointment of Rene Koneberg as its Managing Director, bringing onboard an industry expert to steer the brand’s future in the dynamic Middle Eastern market. Under his new role, Rene represented Audi Middle East for the first time at GIMS Qatar, where he presented Audi’s flagship SUV, the new SQ8 for the first time in the world, shared the success of 2023’s first half and the brand’s outlook for the next few years, while also engaging with regional business partners to discuss the brand’s future in the region.

Audi has showcased the significance of the Middle East for the brand as visitors will have the exclusive opportunity to witness the world premiere of the Audi Q8, the flagship of the Audi SUV line-up, during the show. The arrival of the Audi Q8 in Qatar, showcased in its SQ8 derivative, holds profound importance for the region’s automotive landscape. With its 507hp V8 powerplant and quattro all-wheel drive, the unveiling underscores Audi’s commitment to meeting the unique preferences and demands of Middle Eastern customers. This luxury SUV combines a striking and unforgettable design with innovative technology and unwavering performance.

Adding to the excitement, one of the many highlights of the momentous occasion and participation is the arrival of the F1 Showcar with Audi Launch Livery to the Middle East for the very first time – a significant step forward as the brand enters motorsports pinnacle series from 2026 onwards.