Juma Al Majid sells Hyundai cars through Tejari

Headquartered in Dubai, Juma Al Majid Est is a sole distributor of Hyundai branded cars that joined the Tejari B2B marketplace in 2001. The company now celebrates eight years of experience with e-commerce, and it has reached the impressive online transaction level of more than US$90 million in 2008. The company expects to conduct even more transactions online in 2009 and to increase the e-procurement activity among its partnership ventures.

“We joined the Tejari online marketplace to do real business by participating in governmental and private tenders from the beginning in 2001. Our first order we received in 2001 was from Dubai Ports and Customs Authority for the supply of Hyundai Buses. Now we plan on extending our service on sales, service and parts for Hyundai Passenger, R/V, SUV, LCV and HCV car groups in 2009,” commented Mr. Isam Abu Nabah, President of Juma Al Majid Est.

The Juma Al Majid Group was born of one man’s vision, enterprise and drive in 1950. During its early years, the organization was primarily involved in trading activities. As the Emirates forged themselves into a single nation, a pressing need was felt to diversify into other areas of commercial activity to contribute to the fledging nation’s economy. Juma Al Majid’s partnership ventures operate nowadays in the fields of shipping, construction, food imports, general trading, travel, financial investments, portfolio management and other industries that include its Hyundai distributorship.

Founded in 1967 in Korea, Hyundai Motor Company has since scaled numerous obstacles to earn global recognition for the advanced technology and quality of its automobiles. In just over three decades, Hyundai Motor Company has grown into the world’s fifth largest automaker. Never complacent with its achievements, Hyundai is pressing ahead with its sophisticated research and development capabilities, state-of-the-art production facilities, in addition to aggressive and innovative marketing strategies. It is in the latter area that the innovative Tejari online marketplace is of increasing assistance.

“We mostly target the governmental section of the U.A.E. via the Tejari marketplace, and last year we participated in 80 tenders in total, which is almost seven tenders every month. In March 2009, we won one of our biggest tenders in our online history to supply more than 350 taxi cars to support the Dubai Road and Transport Authority (RTA)”, observed Mr. Isam Abu Nabah. He went on to add that: “We also see that many governmental organizations such as: Dubai Police, Dubai Municipality, Dubai Water and Electricity Department, Ministry of Health, Road and Transport Authority, Airport Authority are very active with their online procurement since they receive great cost and time savings doing business online. Tejari helps us to interact with various officials of public and private organizations and gives us experience in dealing with them.”

Furthermore, Mr. Isam Abu Nabah estimates that Juma Al Majid Est currently conducts about 20% of their business online. In addition, the company combines this very modern transactional capability with more traditional offline relations that include telephone and in-person negotiations with customers. Nevertheless, Mr. Isam Abu Nabah sees the online part of the mix as an increasingly important and vital way of driving Juma Al Majid Est’s business in future and he wishes to suggest implementing online procurement with other related departments of the group.

With respect to his company’s future plans and recommendations regarding the Tejari online marketplace, Mr. Isam Abu Nabah had this to say: “We expect in 2009 and 2010 much more private and governmental companies will join the Tejari marketplace. Many organizations can benefit from joining from the nearest emirates like Abu Dhabi, Sharjah and Ajman in coming years as the transparency of tenders and proven cost savings are on the agendas of every proactive CEO nowadays, and Tejari helps to achieve significant results in those areas.”