Abu Dhabi Motors 2009 BMW 7-Series servicing package

Although the effects of the financial crisis have forced consumers to think twice about vehicle purchases in the UAE, Abu Dhabi Motors continues to allegedly achieve sales growth through attractive added-value packages that place customers’ needs first. The exclusive importer of BMW, MINI and Rolls-Royce in Abu Dhabi and Al Ain, has extended the service inclusive period and mileage coverage of its popular BMW Service Inclusive Ultimate package, which now offers up to 6 years or 150,000kms free servicing, repairs and maintenance for the new BMW 7 Series.

For all other new BMW vehicle purchases the improved BMW Service Inclusive Ultimate package covers all major servicing for the first six years or 110,000kms inclusive of wear and tear on parts, repairs that are beyond the standard warranty costs for labour, original BMW replacement parts and top-up oil.

“Abu Dhabi Motors has always prided itself on providing relevant added value to our customers,” said Arno Husselmann, General Manager, Abu Dhabi Motors. “Whether it is engine upgrades, vehicle customization, customer relations or servicing packages, we are consistently breaking new ground to give our customers the unrivalled driving pleasure of BMW ownership.”

At a time when consumers are closely monitoring their personal finances, the BMW Service Inclusive Ultimate package enables customers to budget vehicle ownership costs for the inclusive period, without the worry of unexpected servicing and repair costs. It even enhances the resale value of the car as if a customer sells the BMW before the expiry of the package, the remaining benefits are fully transferable to any subsequent owner as the package ‘belongs’ to the vehicle.

Husselmann continued: “Despite the prevailing economic situation, we exceeded our first quarter sales targets by almost 25%. Our added-value initiatives such as the BMW Service Inclusive Ultimate play an important role in this growth. During such turbulent economic times, customers require clarity and transparency of their financial commitments. Enhancing our BMW Service Inclusive Ultimate package is one way we can help our customers to manage their total ownership costs and therefore inspire confidence in their purchasing decisions.”